Alzheimer's Research UK

We are the UK’s leading dementia research charity dedicated to diagnosis prevention, treatment and cure. It’s our mission to bring about the first life-changing treatment for dementia by 2025.

Backed by our passionate scientists and supporters, we’re challenging the way people think about dementia, bringing together the people and organisations who can speed up progress, and investing in research to make life-changing breakthroughs possible.

What does Alzheimer's Research UK do?

to defeat

the public about
dementia and involve
them in studies

to make dementia
research a
national priority

Our Partnership 

Hallmark Care Homes is joining forces with Alzheimer’s Research UK this year in an effort to defeat dementia

Employees and residents from Hallmark’s 17 homes and Central Support Office are embarking on fundraising activities for Alzheimer's Research UK, with the aim of raising £50,000 for this life-changing charity.


All funds raised through this platform will be donated to the UK’s leading dementia research charity and support them in their mission to bring about the first life-changing treatment for dementia by 2025.


Fundraising activities planned so far this year include; sporting events, raffles, bake sales, non-uniform days and a luxury, live auction event which will take place in London in September.


Managing Director, Avnish Goyal said: “We are absolutely delighted to be fundraising for Alzheimer’s Research UK and be the charity’s first official national care fundraising partner! As we care for residents living with dementia, we have seen first-hand the devastating effects it can have on an individual and their loved ones, which is why we wholly support Alzheimer’s Research UK’s mission to find a cure.”

Director of Supporter-led Fundraising at Alzheimer’s Research UK, Lucy Squance said: “We’re delighted to have the support of Hallmark Care Homes in our effort to defeat dementia. There are currently 850,000 people in the UK with the condition and around 311,000 of these are living in care homes. This is why it is so vital that we invest in dementia research now, so we can bring about the life-changing treatments that will improve millions of lives impacted by dementia. This will also alleviate the pressures dementia has on our health and social services. We’re excited to be working with Hallmark Care Homes over the next year and can’t wait to see what they achieve. Thank you for your support!”.


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